Well, Now I Feel Stupid

So, apparently, I’m pretty harsh on Sam Adams. Maybe I put down their beers once in a while. Does it mean I think they are bad people? Well it’s obvious they aren’t. Jim Koch choo-choo-choosed all of us for Valentine’s Day by deciding to “share” the bountiful hop contracts of Sam Adams with small brewers.

The Boston Beer Company has announced a plan to sell at cost 20,000 pounds of hops to smaller breweries. Reread that, pay close attention to the price they will be selling those hops for. Sam Adams, a large brewery, pays much less for their hops than any small brewery could hope for. Now, fans of big aggressive beers might want to settle down, the varieties available will be East Kent Goldings and Tettnanger. Not familiar with hop varieties? Basically these are noble hops, known more for aroma than alpha content.

Look for more information from The Boston Beer Co or get a little more information from the man who broke the news, Stan Hieronymus.