I like beer. In fact, you might say I love beer. If you’re at a corporate restaurant, you’re given the option, a little 10 ounce beer, or a 25 ouncer. Of course you take the 25 ouncer. If they had a bigger one, you’d probably order that. Wouldn’t you? Well, that bigger beer is here. The question is, can you handle it?
Heartland Brewery is selling a 3-liter, handblown pilsner glass of beer named “The Beer Goddess.” It is selling for $49 and is limited to one per customer. They are claiming this is the biggest beer in the world and are asking Guinness to come out and verify the claim. The price of $49 will not get you one of the only 100 glasses that were created by Rastal of Germany.
Now while this is impressive, I have one problem. The brewery is encouraging people to share. If the beer is meant to be shared, how is this any different than a pitcher that all your drunk friends are putting their lips on? I have to admit, I like the enormous glass of beer, how could you not, but for $49 and you don’t keep the glass, it just seems like an expensive, disgusting common trough of suds.
What do you think? Will you be ordering one when this glass comes to your town?
ProBrewer – Biggest Glass of Beer?
Images courtesy of NYMAG and Lyke 2 Drink
In trying to decide the value of this offer, I cannot help but to wonder about the quality of the beer being served in “The Beer Goddess” glass?
My guess is that the marketing gimmick is more about the glass, than the beer. And I care more about the beer than the size of the glass it is being served in. I would rather invest the $49 in several pints of delicious craft brew than a mediocre beer in a extra large glass.
Interesting marketing tactic. Unfortunately, I think it is more attractive to status-oriented individuals than actual beer lovers. But, I could be wrong.
Thanks!