When we buy beer, it’s usually in a few specific containers. For bottles, we have those short stubby Red stripe bottles (grenades). regular bottles (long necks), half liters or pints, and 22 ounce bottles (bombers). Fairly simple, and it allows us to use nerdy beer slang and feel better about ourselves. Sierra Nevada has broken the chains of tradition and introduced their own bottle.
Yes, I know, Sierra Nevada has been bottling in their 24 ounce bottle for some time now, but I haven’t really had the chance, or desire to talk about it. When drinking my Southern Harvest, it occurred to me that this new design really was better than the standard 22 ounce bottle. Why? Because it holds more beer! Not only that, the package itself doesn’t require new cases, doesn’t take up any more room, and did I mention it holds more beer?
As you can see, the bottle is a little shorter, a little more stout, and has a wider neck. Because of these new proportions, I think the following title would be most fitting for this new style of bottle: Fat Boy. It rolls off the tongue and can fit into everyday speech fairly easily.
“What did you get at the store?”
“A couple of Sierra Nevadas.”
“You know it.”
So spread the word. Use it in conversation. In short, force it down the throat of everyone around you until they have no choice but to use it. It worked for “hella”, it will work for “Fat Boy.”
Note: Yeah, I was bored today, but felt the need to share.