When you think of fosters, you think of big cans of easy to drink (to some) lager. It might be a stretch, but I could Fosters venturing into the craft beer market, maybe with a pale ale, or a Hefeweizen. Apparently, that $9 six-pack is a little too cheap for the boys down under. In honor of the 55th anniversary of the Queen’s coronation, Fosters is releasing the Crown Ambassador Reserver lager, and you’re not going to believe the price.
First off, what’s with the 55th Anniversary? Did someone have this great idea to release an Anniversary beer 4 years ago and realized they missed a perfect opportunity? After 55 years does she become super-Queen, and inherit domain over the former British Empire? I don’t get it.
Back to the beer, the limited edition champagne style bottles will be available for the super low price of $60 AUD. With the weak state of the dollar (US, that is), that bring the tab for Americans to $57.32. Sounds like a bargain, right? I mean, we’ve all had plenty of examples of what fine brews Fosters can produce, and if anyone were to charge $60 for a bottle of beer, it would be Fosters. Oh wait, I forgot, we haven’t.
When it comes to expensive bottles of beer, I’m all for breweries taking the chance to produce something wonderful. I’m just not confident in Foster’s ability to brew one of the most expensive bottles of beer in the world. A few winters ago I “trusted” Anheuser-Busch and shelled out $15 for their Brewmaster’s Reserve. This tasted like a high alcohol, boiled down version of their regular Bud and was absolutely horrible. The best thing is I got a nice large EZ-Cap bottle.
So what do you expect from Fosters? Are we talking about a pre-2007 Brewmaster’s Reserve? Can they match the efforts of Sam Adams and Dogfish Head? I don’t know, but I won’t be purchasing this beer.
Story and image courtesy of News Corp. You can find the article here.