I have to admit, I’m a bit of a sucker for packaging. I know it does nothing for the product inside the bottle, but a nice label, interesting bottle, even a different bottle, they all lure me in a little and get me to thinkin, “maybe I should drink this beer.”
So I grabbed a bottle of Mendocino’s Blue Heron Pale Ale. Why? Because it has a new label (are you not paying attention?). It’s been a while since I’ve had any Blue Heron, and while I was never crazy about it, I figure it’s worth sampling again. It is sporting a new label after all.
I pour it into a glass and realize I’ve always had this beer from the bottle in the past. I had no idea it was so light in color. The head sits nicely on top of the beer and remains there for quite a while. There’s a light spicy hop aroma. The flavor is very thin, and the hops finish fairly well, but again, there’s not a whole lot there.
In the end, I’m still not that impressed with Blue Heron. Maybe the next label design will change that.