Not sure if you follow global news, but a growing philanthropic trend in developing countries is micro-credit. The Nobel Peacwe Prize in 2006 was given to Muhammad Yunus for his effort to bring micro-credit to the poor people of Blangladesh who couldn’t qualify for typical bank approved loans. While I dare not compare American craft brewers to the poor of Bangladesh, this practice of micro-credit has come to America and the craft brewing industry, and this is thanks in a large part to the Boston Beer Company.
The Boston Beer Company has teamed with ACCION to provide critical capital and other forms of assistance to small brewers. The center of this committmen lies in the formation of the Samuel Adams Brewing the American Dream Micro-Loan Fund at ACCION USA with a donation of $250,000. In addition to this monetary support, Boston Beer Company will be providing seminars for business education and financial literacy, office access to advice from Sam Adam’s employees via regular events, and provide access to mentors, networks and markets previous closed to them.
This is a great move by the Boston Beer Company to promote the craft beer industry. While Anhueser-Busch and other large breweries try to steal away the craft beer market from the small brewers, this is a move that helps broaden the market. Bravo to the Boston Beer Company.
I’m a dope, I forgot to link this story.