The problem with these mergers is they start tacking on additional names, and take away that quick, catchy name which we have grown accustomed to cursing. So what do we call the new Anhueser-Busch InBev company?
First, a little bit of history of corporate names. InBev was a convenient name, a mashing together of Interbrew and AmBev. AmBev was formed with the merger of Brahma and Antartica breweris. Interbrew was created in 1987 when Artois and Piedbouef merged. Anheuser-Busch gets its name from Eberhard Anheuser and his son-in-law Adolphus Busch. The two joined forces in 1869, 9 years after Anhueser started the brewery.
So while the official name is Anhuerser-Busch InBev, that’s a lot of syllablles, and we need something quick and to the point. AB InBev seems natural, but is still a little long. So what are we going to call the new merged company? Share your ideas.